Here I am talking about Contractor yard sign, and it has more than one type. The first is the indoor advertising banners that you find inside the distribution and sales outlets – Point-of-Purchase, known for short as POP or Point-of-Sale Signs, and the other type of banners are the banners.
Outdoor advertising, which you find on roads and streets, starting with giant banners – Billboards, signs on glass – Window Signs, signs on trees, banners or promotional posters – Posters, and other forms of outdoor advertising signs.
Contractor yard sign
The mistake is to treat all banners the same way or use them for the same purpose.
Each type of advertising banner has a specific purpose.
We start with the outdoor Contractor yard sign- Exterior Signs.
Most of the use of outdoor advertising banners is for brand-building purposes.
This will be very evident in the large signs on the roads – Contractor yard signs used.
These external Contractor yard signs have two objectives
First, introducing the new products – Awareness or Attraction.
The goal here is not to persuade the product but only to attract attention and the initial definition.
Other promotional means will complete the process of persuasion and selling, such as:
a brochure in the place of sale, a personal seller, a website, or promotions at distribution outlets.
The second goal of these banners is Reminder Advertising, such as Coca-Cola and Pepsi ads on the roads.
Sometimes, in this case, you can offer a promotional offer on the product, such as discounts for a limited time.
In this case, it is acceptable because you are known and remind buyers of you, and give them an addition Remember a special promotion to get them to buy more from you.
Types
Contractor yard sign
The other type of advertising banner is the indoor point-of-Sale Signs, and these signs have two main objectives…
The first goal of internal advertising banners is persuasion.
It is said that 75% of purchase decisions are made in distribution outlets, which is a vital statistic
because if you check it, you will discover that most corporate advertisements, especially
food companies and fast-consuming products – FMCG:
are worthless if they do not supplement by a great marketing and promotional effort within the distribution outlets, and here The role of POP appears.
The internal signs are like a silent salesman – Silent Salesman, who plays his role in explaining the characteristics of the product – Product Features at the distribution outlet to convince the buyer,
who, as I told you and according to statistics and numbers,
is not entirely determined what product he will buy,
he watches and compares and then chooses.
Therefore, these internal signs are essential to convince him and divert his purchasing decision toward the product that he is advertising.
The second goal of indoor banner advertising is to get the buyer to buy – Action.
These signs may direct the buyer to the product’s whereabouts and can offer a special discount when purchasing it or purchasing a certain quantity of it.
